Touchdown With Your Tagline
Your brand is already stacked with all-star players — logos, fonts, colors and patterns working together to create a winning visual identity. But don’t forget about other great team players like your tagline! While it may not always be front and center, a strong tagline can elevate your messaging, rally your audience and bring your marketing campaigns across the goal line. Check out the touchdown-worthy taglines our clients are using!
Shine As One – Sigma Delta Tau
Along with the launch of a new visual identity in 2024, Sigma Delta Tau introduced a new tagline, “Shine As One.” With a call back to the logo that features a torch radiating its light, this tagline communicates that when all members come together, the sorority can, in turn, shine as one. From being used on stationery designs, pop-up banners and merchandise to shining animations on their website, it has helped craft a strong, identifiable brand and message for Sigma Delta Tau.
Louisiana’s Easy Escape – Visit the Northshore
With the launch of a new brand in 2023, Visit the Northshore unveiled a tagline that captured the spirit of the region: “Louisiana’s Easy Escape.” Playful yet inviting, it nods to the “Big Easy” while positioning The Northshore as a destination where visitors can slow down, explore at their own pace and take it easy. Incorporated into launch materials, business systems, merchandise and messaging, this tagline has reinforced the brand’s promise of experiencing the good life and creating a memorable, welcoming identity for The Northshore.
Courage To Be More – Pi Kappa Alpha
In 2023, Pi Kappa Alpha rolled out its new tagline, “Courage To Be More,” as part of its rebrand. With a goal to reflect the Fraternity’s values and inspire its members, these words empower brothers to reach beyond the status quo, stand up for what is right and take action in the face of challenges. From launch materials to branded communications, this tagline strengthens PIKE’s identity while reminding them of the courage it takes to be more.
Where Time Drifts By – Visit Lake Oconee
After years with a previous tagline, Greene County Convention & Visitors Bureau, better known as Visit Lake Oconee, decided 2025 was the time to introduce a fresh, new one: “Where Time Drifts By.” Crafted to evoke feelings of relaxation and lakeside leisure, these four words invite visitors to slow down, savor peaceful days and enjoy their getaway at their own pace. Featured in ad copy, Instagram stories and the new visitors guide, the tagline helps convey Lake Oconee as the perfect destination to unwind, settle in and stay awhile.
Better Explored – Visit Henry County
In 2019, we partnered with Visit Henry County to develop a new brand experience, including a tagline. The tagline, “Better Explored,” captures the spirit of discovery, encouraging travelers to go out and explore the four cities that make up the county. Over the years, this message has grown exceptionally. From print and digital ad copy to merchandise, van wraps and large experiential displays, the tagline has become a central part of a comprehensive marketing experience that invites visitors to see Henry County as better explored.
Ready to take your tagline off the bench? Reach out today and let’s make a game plan.