If a picture is worth a thousand words, what are your brand’s photos saying on your behalf? Photos are used as a visual representation of your brand, your community, and your product. But more often than not, hiring a professional photographer to build a photo library is seen as another line item on the expense […]

A few weeks ago, I watched the UPS and FedEx trucks roll out of a Pfizer shipping facility in Michigan. It could have been any other day, shipments coming out of a pharmaceutical company’s big warehouse isn’t all that unique. But now, there are essential workers being vaccinated by the day because of quick-thinking and fast-acting […]

What we DON’T say matters. What we DO say matters. When it comes to marketing and communications, the words we use, the photos we share, the tone we take all speak volumes. They have the ability to define our organizations – to create perceptions, right or wrong. Now more than ever, we need to decide […]

The only thing that’s certain about our current reality is uncertainty. As each day passes, annual conferences are being postponed, another university shuts down indefinitely and the news cycle seems to provide more questions than answers. In moments like these, while scary, it’s essential to keep moving forward. After initial shock and awe have passed, […]

At first blush, your project might look simple enough on the surface. What you may not realize (and what we’ve come to specialize in) is that even the tiniest of details you may initially brush over play a huge role in determining whether or not your idea is a stud or a dud. Everything from […]

Between work and two young kids, I have to admit; I rarely make it through an entire book these days. But, when Building a Story Brand was suggested to me, it piqued my interest. Not only has there been buzz about it in the marketing realm, but the author, Donald Miller, also penned one of […]

Wouldn’t it be great if instead of Kylie Jenner, your community were the beneficiary of a billion dollars? Imagine the improvements that could be made, the campaigns created and the opportunities for future growth. Alas, we can’t all be the Kardashians. But, we can use our network and our communities to increase awareness, without breaking […]

Whether you’re representing an entire nation or a small community just outside metropolis, when it comes to inspiring visitors to tour your destination, bigger isn’t always better. Many times all you need is a simple idea to reach out and touch people and your greatest asset can be your location itself. Through video and print, […]

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]