Recent Posts In: Branding

#GivingTuesday: The power behind a hashtag

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

Continue Reading >

What’s in a name?

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]

Continue Reading >