Recent Posts In: Branding

#GivingTuesday: The power behind a hashtag

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

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What’s in a name?

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]

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Enhance Your Annual Meeting Aesthetic

In the Greek community, annual meetings are the ONE time of year the organization’s entire leadership assembles. These crucial meetings are where leadership elections and important bylaw additions/revisions take place and typically are limited to the highest officers within each chapter or emerging leaders  who would benefit from understanding the inner-workings of the organization. Attendees […]

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Pitch Perfect Plan

No longer just for sales calls, networking or job-hunting, the elevator pitch can be an essential tool for a spectrum of destination marketing activities. It’s little wonder, as these quick spiels can reveal the standout aspects of your organization or community and do it in a quick, focused way. How quickly? If you’re not familiar with the tactic, […]

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