Rhyme & Reason Design Clients Take Home Awards at Recent FCA Awards Celebration

Fraternity Communications Awards Honor Excellence in Fraternal Communications

Atlanta, GA (May 28, 2020) — Rhyme & Reason Design announced today that three R&R clients were named as award winners in the Fraternity Communications Awards, hosted on Tuesday, May 19, 2020. The Fraternity Communications Association (FCA) is the industry organization honoring excellence in fraternal communications in various mediums, including digital, video, magazine and general communications. Members of FCA submit materials for juried review and are recognized by their peers during an award ceremony, held virtually this year.

Two websites designed in collaboration with Rhyme & Reason Design took home hardware during this year’s awards ceremony. Gamma Phi Beta’s website and logo, created in conjunction with an organizational rebranding effort, were both recognized by awards this year. Gamma Phi Beta’s new website took home first place honors and the new organization logo was recognized as the third-place winner for logo design.

Maddy Chapman, Creative Manager at Gamma Phi Beta, said, “More than 145 years ago, our Founders gave life and personality to our Sorority by implementing a mission and vision statement and giving our symbols meaning. In 2020, a few things have changed. Collectively, we stand a bit taller. We communicate our mission, vision and philanthropic focus further and wider than ever before. By enlisting the expert help of Rhyme & Reason Design, we were able to visually showcase who we are and what we stand for across our website, social media and various print materials. Because of our strong partnership with Rhyme & Reason Design we were able to create a brand that is true, constant, genuine and unapologetically confident, just like our members.”

Alpha Omicron Pi’s website was also recognized with the third-place trophy. Hillary Brewer, Alpha Omicron Pi’s Creative Director, and the 2020 recipient of the recognition as FCA’s Outstanding Committee Member, offered this when asked about AOII’s third-place win for their organization’s website, “Rhyme & Reason Design was a dream to work with, especially in regards to building AOII’s website from scratch. They listened to every piece of feedback throughout the process and made our vision a reality; what once was drab and dreary is now bright and cheery. We now love showing off our website and the many custom features it provides visitors.”

Alpha Delta Pi won the top prize for Publication Improvement – Magazine/Tabloid for their refreshed Adelphian, the Alpha Delta Pi Magazine, done in conjunction with their organization’s rebrand. Alpha Delta Pi was also recognized with a third-place showing in the highly-sought after Fred P. Yoder Award for Overall Excellence, recognizing the exceptional work seen in their refreshed magazine.

Rhyme & Reason Design is proud to play a role in the development of creative work that extends the brands of its partners. And R&R team members were excited to participate virtually in this year’s festivities, and were thrilled to see their clients and industry friends recognized for their communications success.

For a full listing of all Fraternity Communications Association Awards winners, click here.

These award winners join Tri Delta, Delta Tau Delta, Sigma Phi Epsilon, Sigma Tau Gamma and Kappa Kappa Gamma who have partnered with Rhyme & Reason Design to advance their marketing objectives. They’re excited to see the results of those partnerships in 2021.

About Rhyme & Reason Design

As experts in their field, the team at Rhyme & Reason Design are strategic thinkers, brand champions, purveyors of print, digital denizens, video storytellers and poetic copywriters. And they’ve built a culture where smart is beautiful, and creativity is esteemed. For more information, please visit https://rhymeandreasondesign.com/.

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