City of Tipton, Indiana

How We Helped

Branding
Copywriting
Focus groups
Messaging system
Research & strategy
Tagline

Central Indiana’s Best Neighbor

Roughly 5,300 people call the City of Tipton home. For these Tiptonians, they couldn’t imagine living anywhere else. The combination of an incredibly supportive community, an investment in youth education and sports, a commitment to the agricultural industry and an openness to potential makes the city an appealing and affordable place to put down roots and raise a family.

Creating the Feeling of Home

Tipton is the embodiment of family, of friends, of love, of community. It is a place to grow up and to grow old, where roots are meant to be planted and what home should always feel like. It was critical to create a holistic interpretation of this feeling through colors, type, shapes, graphics and words.

Cultivating a New Brand

For a city rich in community and blooming with potential, Tipton was lacking in a cohesive and consistent brand experience. Understanding this challenge, the city partnered with R&R at the start of 2024 to aid in the development of a unified identity that was kind, welcoming and innovative. By November of that same year, a new tagline, messaging system, logo suite and standards guide were launched that have since helped the city sow the seeds of opportunity for the future.

Geometric patterns around the tagline, Rooted in Opportunities

Water bottle with patterns and tagline on it

The tagline, “Rooted in Opportunities,” embraces the depth of Tipton’s strengths — its agricultural industry, its generational connectivity, its commitment to each other — while also leaving room for its entrepreneurial spirit, its potential, its future.

Standards of Excellence

Branding, like agricultural endeavors, requires a process to be successful. Therefore, a brand standard was set to ensure that the written and visual expression of the city could grow effectively from printed documents to social posts and wayfinding to websites.