Kappa Kappa Gamma

How We Helped

Animated assets
Branding
Campaign collateral
Copywriting
Eblast templates
Environmental graphics
PPT templates
Social media marketing

Dreaming of a Bold Convention

To celebrate Kappa Kappa Gamma’s Diamond Jubilee Convention, a bold visual identity was created to reflect the event’s theme, Dream… The Future Is Bold. The creative expression included an animated logo, environmental graphics and a feature ad for The Key magazine. Along with thoughtfully written copy aligned with Kappa’s brand voice, eblasts and presentation decks ensured a consistent presence throughout. Together, these elements formed a vibrant, on-brand experience that captured the event’s energy and reinforced Kappa’s future-facing vision.

An animated version of the logo brought the Dream theme to life from morning till night. The atmospheric layer elevated the conference experience and set the tone for shareable moments all weekend long.

Fleur-de-Key Icon

KKG Convention Stage Design — Stage Design

The Countdown to Dream Begins

In the months leading up to Convention, anticipation was fueled through a bold magazine ad and a series of beautifully branded eblast templates. The ad in The Key offered a first glimpse at the visual identity, while eblasts carried the look and feel forward. Together, these early touchpoints set the stage for an experience members couldn’t wait to be part of.

All Signed Up

From a bright welcome at registration to a stroll through history at the Heritage Exhibit, signage played a key role in placemaking. Custom signage and wall clings enhanced the weekend’s bold, dreamy aesthetic. In addition to these standout pieces, a suite of signage templates equipped the Kappa team with the tools they needed to maintain consistency across every corner of the event.

The Results

A cohesive, immersive brand expression elevated every aspect of Kappa’s Convention experience. From print to digital to environmental design, each asset worked in tandem to reinforce the theme, and most importantly, to strengthen member connection. The visual identity sparked excitement in the months leading up to the event: 18 branded eblasts, a Convention landing page that drew nearly 14,000 users and curated content that inspired more than 1,100 real-time social engagements. With 610 attendees (some traveling as far as 2,742 miles!), the energy carried seamlessly through on-site moments and continued to resonate long after the weekend ended. The result was a Convention unlike any other and a bold affirmation of what it means to be a Kappa.