The Client

Nature’s Turf is known throughout metro Atlanta, Georgia as the expert in landscape beautification. Since 1977, they have been offering customers the peace of mind associated with a healthy and lush lawn. Nature’s Turf is committed to offering the best products and service in the state, providing custom treatment plans that eradicate weeds.

The Sticky Wicket

Looking to improve its brand recognition, the company needed a complete brand strategy overhaul.

The Awesome Sauce

  • We worked closely with the client to create a new brand identity, starting with a logo and tagline, that speaks in a friendly and knowledgeable tone while offering a first impression to customers that will keep Nature’s Turf top-of-mind for lawn care needs.
  • We then developed a cohesive branding strategy that Nature’s Turf can use across all marketing platforms, from social media to direct mailings.
  • The inclusion of an animated video heightened visitor engagement on the company’s website.

"Adam and I both look at the money we spent with you re-branding the company as our best investment. R&R re-branding of Nature's Landscape Services allowed us to change the direction of the company. The branding was a huge part in attracting the ideal client and employee. Prior to the re-branding we had a hard time getting people to understand who we were. Everything from the logo and slogans to the trucks and video have all been a big part in the process of creating a solid brand. "

- Phil Jackson, President, Nature’s Turf