Spellbinding Patterns

October 30th, 2026 by in Branding
Spellbinding Patterns spellbook

Abracadabra! Design magic was summoned! How, might you ask? We’ve put them under our spell with charming patterns that translate into entrancing designs, like a refreshed website or a multi-channel advertising campaign. Take a peek at some of our most bewitching patterns we’ve brought to life.

 

Zeta Tau Alpha Fraternity

A little history makes for a lot of design magic! To extend Zeta Tau Alpha’s new brand identity, we created a pattern collection inspired by the Fraternity’s history and symbols, including the white violet, chain of chapters and crown. Designed to complement the brand for years to come, these versatile patterns bring visual interest to everything from digital designs to print materials. With additional patterns created specifically for Housing and Foundation, each branch of ZTA has its own special touch of brand magic.

Zeta Tau Alpha Fraternity patterns

 

City of Tipton, Indiana

In 2024, we refreshed the City of Tipton, Indiana’s branding to reflect their deeply rooted residents, resulting in a brand that can be translated across print and digital assets. A building block of the updated brand asset suite was the geometric, cool-toned pattern, with stripes, diamonds and circles to represent their tight-knit community, agricultural roots and innovative drive. Paired with the tagline “Rooted in Opportunities,” this pattern was used across signage, their website, social media and merch.

City of Tipton pattern

 

Kappa Kappa Gamma

Creating an enchanting event experience starts with a delightful design, and that was no exception for Kappa Kappa Gamma’s 2024 Diamond Jubilee Convention. To illustrate the event’s theme, “Dream… The Future is Bold,” we designed a pattern with sparkling stars and Kappa’s fleur-de-key symbol. With an event as massive as this one, our starry night pattern was applied to a large suite of digital and print designs, from eblasts and presentation decks to print ads and signage.

Kappa Kappa Gamma's Diamond Jubilee Convention pattern

 

Visit Henry County, GA

Smart ideas don’t stop at alluring logos! As part of our long-lasting partnership with Henry County Convention & Visitors Bureau, we took the brand suite and applied even more fun with the “Henry Has ___” ad campaign, highlighting the cities that make up Henry County proper. Paired with witty copy and hand-lettered text, we designed iconography from key landmarks throughout the county, Atlanta Motor Speedway and Panola Mountain State Park. These icons can standalone, or be brought together to use as a lively pattern across various assets from signage to a van wrap.

Visit Henry County, GA – “Henry Has ___” Ad Campaign Pattern

 

Sigma Delta Tau

In 2024, we launched a new brand that truly shines. To create brand sparks, we designed a collection of custom patterns to expand SDT’s identity and bring its tagline, “Shine as One,” to life. Inspired by signature brand icons, including the water droplet, tea rose and torch, these patterns add a radiant touch to all brand applications, from social media and stationery to website designs and signage.

Sigma Delta Tau Patterns

 

Looking to add some glamour to your brand suite or next ad campaign? Let us break out our spellbooks and conjure up some whimsical designs for your brand.