I’m interested in your business…not you

As a company spearheaded by three women, we have found that our gender, has caused a bit of confusion on the business front. Over the past year, we have successfully launched sites, branded new businesses and created a foothold in social media.  However, we still find that wearing heels, is oftentimes a minefield for potential clients to get past.

While at networking events, you can usually find us chatting up a willing listener about the merits of social media or a cohesive campaign package. Unfortunately, come time to exchange business cards, those ears of the male species we just bent are way more interested in our plans for Friday night than our brilliant branding strategies. Now I realize, I am single and have unabashedly written about picking up a guy with my very own business card, however even Karen with a ring securely placed on her left hand has found that a business conversation can lead to a solo invitation to a soiree.

Which leads me to ask, how can women in business differentiate between “I’m interested in your business, not you” without becoming generalized as ice princesses or worse?