All Posts By: Scarlett Rosier

When Scarlett isn't assisting our clients through the creative process or writing punny one-liners, she can be found riding her horse into the sunset.

Top Fraternity and Sorority Brands of 2026

Brand is everything. It’s the first impression a prospective member gains before attending a recruitment event. It’s what an alumna feels when she sees her letters on a stranger’s tote bag. In the Greek world, especially, where tradition runs deep, and loyalty runs deeper, a strong brand isn’t just a nice-to-have; it’s the whole story. […]

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The Connect Effect

The seven team members of Rhyme & Reason standing together

At R&R, every new quarter is ushered in with a little sparkle and a whole lot of intention. We begin with a quarterly theme, which is used to drive the company’s goals and our own individual aims. Some themes encourage us to celebrate progress along the way, while others acknowledge a need to slow down […]

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Mini Moments of Magic

Mini Campaign Blog Header

Ever since our earliest days we’ve made relationship building a central tenet of our values, and it has certainly served us well. However, winning friends and influencing people isn’t something you can set and forget. Instead, it requires an ongoing commitment to consistent engagement. Over the years, we’ve discovered that meaningful rapport is less about […]

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The Building Blocks of a Website

When building a website, it helps to have a step-by-step process. Ours is pretty simple: start with research and immersion to fully understand your current site’s strengths and weaknesses, map out a site plan that maximizes those strengths and minimizes (or better yet, eliminates) said weaknesses, create wireframes for your top pages, craft some beautiful […]

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We’ve Got Swag-ger

We've Got Swag-ger Blog Header

In case you haven’t noticed, we don’t just like a good giveaway, we love ‘em. Whether it’s a conference table tchotchke, a mailable memento or even a whimsical wearable, we are all in on creating custom designs that people want to pick up and put on. But what’s the difference between swag with swag-ger and […]

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Printed in the Stars: The Zodiac Signs as Print Pieces

The words "Printed in the Stars" are spelled out like a constellation in the sky.

The stars don’t make mistakes and neither does a well-designed print piece. Maybe you’re an adventurous Sagittarius travel ad calling people to explore or a multi-faceted Gemini campaign bursting with variety. Whatever the case, the universe has assigned you a role and it’s looking stunning in print. Aries: Event Signage Bold, high-energy Aries catches the […]

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How to Beat Writer’s Block

Illustrated computer screen with Word doc open and text that reads "uhh"

The cursor blinks mockingly. The ideas? Nowhere to be found. Writer’s block is a universal experience, whether you’re drafting copy for your next big campaign or just trying to compose a coherent email. In fact, it’s so relatable, this isn’t even our first time talking about it. (And full disclosure: I had to overcome it […]

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Design Love, Guaranteed

Pink and white Design Love Guarantee ribbon on a pink and white background

Whether you became part of the R&R family years ago or are about to embark on our first project together, we wanted to take a moment to talk about our ‘Design Love Guarantee’ and the process we take to go from creative crush to long-term love. The New Business Process: It may sound a bit […]

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