Alpha Delta Pi was the first of its kind as a secret society for women and proudly carries the distinction of trailblazers to this day. In the founders’ efforts to develop lifelong friendships, while enhancing each other’s lives through scholarship and service, their message has crossed generations.
The Sticky Wicket
Since 1851, Alpha Delta Pi has been a driving force in the Panhellenic world. Focus groups, surveys and interviews confirmed that the newest brand iteration should be classic, yet forward thinking, empowering and clean. It was decided that a complete brand overhaul, including a new logo, tagline, business system materials, social media pieces and promotional videos was needed.
The Awesome Sauce
In this new branding effort, great care was taken to best tell the story of ADPi. With clear emphasis on their distinctive history, the sorority wanted to allow current and potential sisters alike to envision who they are and who they want to become.
The new look was unveiled at the 2019 Alpha Delta Pi Grand Convention with immense celebration and excitement from both members in attendance, and those watching via social media channels.