The Round Rock Chamber acts as the economic generator for the city of Round Rock, Texas.
The Sticky Wicket
To reach beyond the stigma of a “traditional” chamber of commerce and to convey the organization’s relevance, a branding overhaul was needed that showed the local community the chamber’s role as a results-oriented partner, addressing Round Rock’s challenges and positioning the city for growth.
The Awesome Sauce
- A new logo mark set the stage for a fully implemented brand image to illustrate the chamber’s significance and better align with the progressive nature of new strategic plans.
- Carrying out the look and feel established by the logo to a business system and various sales collateral set into motion a cohesive marketing strategy.
- A revamped website fully extended the new branding efforts to their online focal point.