The Client

The Round Rock Chamber acts as the economic generator for the city of Round Rock, Texas.

The Sticky Wicket

To reach beyond the stigma of a “traditional” chamber of commerce and to convey the organization’s relevance, a branding overhaul was needed that showed the local community the chamber’s role as a results-oriented partner, addressing Round Rock’s challenges and positioning the city for growth.

The Awesome Sauce

  • A new logo mark set the stage for a fully implemented brand image to illustrate the chamber’s significance and better align with the progressive nature of new strategic plans.
  • Carrying out the look and feel established by the logo to a business system and various sales collateral set into motion a cohesive marketing strategy.
  • A revamped website fully extended the new branding efforts to their online focal point.

"We are thrilled with the site and the early feedback has been equally as excited. Thank you for all of the hard work that you and the team put into this project."

- Mike Odom, CEO Round Rock Chamber