The Client

The Round Rock Chamber is the premier economic-generation leader for Round Rock, Texas. The organization is dedicated to helping the city reach its greatest potential through initiatives tailored to economic development, talent development, public policy and community engagement. To this end, the Chamber focuses on delivering significant value by producing meaningful and measurable results for their investors.

The Sticky Wicket

Back in 2015, Round Rock Chamber was looking to change their image and shed the “traditional chamber” stigma. In an effort to reposition the organization, the Chamber hired Rhyme & Reason Design (R&R) to redesign their visual identity, including their logo, website and business system. Since then, the Chamber team has continued to transform perceptions of what a chamber does and how it does it. When moving the needle, Round Rock has looked to R&R to craft messaging, printed communications and digital assets that help engage their ideal audiences.

The Awesome Sauce

R&R has had the pleasure of building a long-lasting partnership with Round Rock Chamber which has resulted in some incredible milestones:

  • The redesigned website won the 2016 Texas Chamber of Commerce Website Award.
  • In 2018, the Chamber itself won Chamber of the Year from the Association of Chamber of Commerce Executives as well as the Award of Excellence in Communications/Digital Marketing.
  • The five-year Momentum Capital Campaign, launched October 2021, gained 40 investors at launch and helped the organization reach 70% of their $1.6 million total campaign goal.
Round Rock Chamber Logo
Round Rock Chamber Logo horizontal
Round Rock Chamber Website
Round Rock Chamber Stationery
Round Rock Chamber Illustration
Round Rock Chamber Momentum Brochure
Round Rock Chamber Momentum eblast
Round Rock Chamber Momentum poster

"We are thrilled with the site and the early feedback has been equally as excited. Thank you for all of the hard work that you and the team put into this project."

- Mike Odom, Past CEO Round Rock Chamber