The Round Rock Chamber acts as the economic generator for the city of Round Rock, Texas.
The Sticky Wicket
To reach beyond the stigma of a “traditional” chamber of commerce and to convey the organization’s relevance, a branding overhaul was needed that showed the local community the chamber’s role as a results-oriented partner, addressing Round Rock’s challenges and positioning the city for growth.
The Awesome Sauce
- A new logo mark set the stage for a fully implemented brand image to illustrate the chamber’s significance and better align with the progressive nature of new strategic plans.
- The redesigned website won the 2016 Texas Chamber of Commerce Website Award and the Chamber itself won the ACCE’s Category 2 Chamber of the Year in 2018.