Located in the heart of Hill Country and a close neighbor to Austin, the City of Round Rock, Texas offers a myriad of outdoor activities and historic sites. Beyond its history, the future-focused community has shaped a high quality of life for families and businesses alike through the creation of award-winning schools, health care systems and economic vitality initiatives.
The Sticky Wicket
As one of the fastest growing cities in America and one of the country’s most livable towns, Round Rock understood the need to continuously cultivate community experiences. To enhance livability and promote connection, the City not only needed to develop and market in-person events during pre-COVID times, but they also needed to create consistent messaging and implement safe activities during COVID.
The Awesome Sauce
As long-term partners, R&R’s team of designers and strategists were able to work with Round Rock’s City and Downtown teams to develop marketing materials that were consistent, smart and creative. The assets shifted as the world shifted to offer friendly tools for families to find small joy during the pandemic, while also helping to establish the Downtown Round Rock website as a resource for family fun and community information.