Henry County Convention & Visitors Bureau is an organization whose mission is to market and promote the cities of Stockbridge, Locust Grove, Hampton and unincorporated Henry County to visitors. Through their intentional communication efforts, the goal is to increase visitation and engagement with county hotels, restaurants, stores and attractions.
The Sticky Wicket
In spring 2019, after an intensive research study, Henry County Convention & Visitors Bureau made the decision to rebrand their organization from top to bottom. The old brand and tagline painted a very Southern experience that no longer resonated with the County or its audience. The goal moving forward was to create a more authentic brand image that could successfully promote the area’s primary attributes of location, diversity and hospitality.
The Awesome Sauce
- Over the course of 17 days (April 6th – 23rd), 100 visitor guides with complementary branded stickers were requested and sent to individuals, not including partners who have requested boxes of guides. This influx met the CVB’s initial goal of increasing engagement within the local community.
- Phenomenal anecdotal feedback regarding the new brand and guide has been provided by key constituents, county leaders and members of the community.
- The launch video received 4.8k views, 21 shares and 12 comments.
- The launch video and social media coverage related to the launch resulted in 166 direct visits/referrals to BetterExplored.com in the same timeframe, from April 6 – 23rd .