Located just north of Atlanta, Dunwoody, Georgia is known as an urban center for shopping and dining anchored by Perimeter Mall. Discover Dunwoody is the official marketing organization for the city. Their mission is to encourage visitors to discover the unexpected experiences found in Dunwoody and to promote the community as a compelling travel destination for business and leisure.
The Sticky Wicket
Discover Dunwoody was looking to create a unique brand identity for their holiday travel season. They wanted to make Dunwoody, GA the holiday destination within metro Atlanta, while encouraging guests to stay and play. Looking for traditional with a twist – to create a festive and stress-free destination for visitors, where they can check their list as well as pause to enjoy each moment.
The Awesome Sauce
- The Your Holiday Haven landing page was the second most viewed page on Discover Dunwoody’s website (trailing only behind our homepage) in 2019. It garnered over 25,000 unique page views and users spent an average two minutes and 45 seconds on page checking out all the great content and events happening around the community!
- The Your Holiday Haven ads performed well on Google Display and Google Paid Search by garnering a combined 3,242,261 impressions, 20,869 clicks, and 1,005 conversions.
- Your Holiday Haven featured over 30 events, and 14 Dunwoody community partners/organizations.