The Client

Located just north of Atlanta, Dunwoody, Georgia is known as an urban center for shopping and dining anchored by Perimeter Mall. Discover Dunwoody is the official marketing organization for the city. Their mission is to encourage visitors to discover the unexpected experiences found in Dunwoody and to promote the community as a compelling travel destination for business and leisure.

The Sticky Wicket

Discover Dunwoody was looking to create a unique brand identity for their holiday travel season. They wanted to make Dunwoody, GA the holiday destination within metro Atlanta, while encouraging guests to stay and play. Looking for traditional with a twist – to create a festive and stress-free destination for visitors, where they can check their list as well as pause to enjoy each moment.

 

The Awesome Sauce

  • The Your Holiday Haven landing page was the second most viewed page on Discover Dunwoody’s website (trailing only behind our homepage) in 2019. It garnered over 25,000 unique page views and users spent an average two minutes and 45 seconds on page checking out all the great content and events happening around the community!
  • The Your Holiday Haven ads performed well on Google Display and Google Paid Search by garnering a combined 3,242,261 impressions, 20,869 clicks, and 1,005 conversions.
  • Your Holiday Haven featured over 30 events, and 14 Dunwoody community partners/organizations.
Your Holiday Haven Logo
Your Holiday Haven Badge
Less Hustle More Holiday Graphic
Your Holiday Haven Postcard
Your Holiday Haven Ads
Melanie Watson headshot

"The Your Holiday Haven campaign was so fun to create and execute from start to finish. Even without accompanying imagery due to this being the inaugural event, Rhyme & Reason Design truly brought this campaign to life through their creative and whimsical designs and their awe-inspiring copy. Your Holiday Haven was wholeheartedly embraced by our hotel partners and overall community, and it was the perfect year-ending ribbon for us to tie on our marketing efforts. Rhyme & Reason Design was the driving force behind this campaign being equally fun as it was successful. We can’t wait for the holidays and this campaign to return."

- Melanie Watson, Communications Manager, Discover Dunwoody