The Client

Greene County Convention & Visitors Bureau (aka Visit Lake Oconee) is dedicated to “soul-fulfilling memorable vacations” and, of course, promoting a premier tourism destination 75 miles outside of Atlanta, Georgia.

The Sticky Wicket

With a Ritz-Carlton property, 376 miles of shoreline, a premier golf community in Reynolds Lake Oconee and a charming downtown to promote, Visit Lake Oconee has more than enough to offer a visitor. However, the CVB only recently came into existence and has been working to define its brand and identity.

The Awesome Sauce

  • Launched cohesive digital takeover on the ajc.com’s sports page for Super Bowl 53.
    • Received more than 1 million impressions in 2.5 weeks
  • Launched cohesive digital takeover on the ajc.com’s home page for summer vacation.
    • Received more than 1 million impressions in one day
    • 16% click-through rate
  • Overall increase in brand consistency and messaging across media within four months.

"It has been a pleasure working with Rhyme & Reason. They are very organized and on top of all the projects we have given them. We never have to worry that they’re going to miss a deadline. We needed a fresh look while still maintaining the brand that people are familiar with and they were able to deliver!"

- Hannah Wilcher, Executive Director | Greene County CVB