The Client

Greene County Convention & Visitors Bureau or, as they are better known, Visit Lake Oconee, is only 75 miles outside of Atlanta but feels like a world away. Home to the Ritz-Carlton Reynolds, Lake Oconee, Oconee Brewing Company and 374 miles of shoreline, the destination is perfect for basking in the lake life all year round.

The Sticky Wicket

The CVB team was originally looking for one-time design help on a quick-turn digital campaign for the NFL’s big game in February 2019. But, with a small staff and big results from those super ads, the organization felt that it might be the right time to partner with an agency. The biggest goal from the start was to better unify the Visit Lake Oconee brand through a defined visual aesthetic and messaging system, both of which could easily translate across platforms.

The Awesome Sauce

Since 2019, the organization has increased its local and regional brand awareness, has become well known for the Ritz-Carlton property and has established a cohesive and engaging marketing campaign that is diverse and welcoming.

Green County CVB - print materials on wood background
Green County CVB - visitors guide brochure cover
Green County CVB - tagline
Green County CVB - boat on lake aerial view
Green County CVB - visitors guide brochure open

Digital stats from last year’s campaigns:

AJC native ads (pre-COVID)
11,900 page views (benchmarks 6-8k)  |  9.64% CTA (2019 avg 7.16%)  |  85.28% article engagement (2019 avg 71.41%)

AJC’s premium digital ads promoting fall in Lake Oconee (mid-pandemic)
845,873 impressions  |  1,500 total clicks

One Halloween-focused video boosted for four days on Facebook
3,217 impressions  |  192 CTR  |  41 shares

Holiday Pinterest remarketing campaigns from Nov-Dec 2020
19,998 impressions  |  125 clicks  |  17 repins

Green County CVB - instagram stories
Green County CVB - print ad on wood
Green County CVB - woman shopping for fruit
Green County CVB - print ad
Visit Lake oconee Business cards
Green County CVB - married couple dancing on dock
Green County CVB - woman sitting in pool
Green County CVB - itineraries
Green County CVB - Pinterest Ad

"It has been a pleasure working with Rhyme & Reason. They are very organized and on top of all the projects we have given them. We never have to worry that they’re going to miss a deadline. We needed a fresh look while still maintaining the brand that people are familiar with and they were able to deliver!"

- Hannah Wilcher, Executive Director | Greene County CVB