Visit Lake Oconee

How We Helped

Ad campaign
Animated assets
Brochure design
Business system
Commercial
Digital advertising
Eblast templates
Photoshoot art direction
Social media marketing
Tagline
Video shoot art direction
Visitors guide

A Lakeside Paradise

Greene County Convention & Visitors Bureau or, as they are better known, Visit Lake Oconee, is only 75 miles outside of Atlanta but feels like a world away. Home to 374 miles of shoreline, this destination is perfect for basking in the lake life all year round. Since partnering in 2019, we’ve helped unify the Visit Lake Oconee brand through a defined visual aesthetic and messaging system, both of which could easily translate from digital to print platforms and last the test of time ensuring visitors frequent the lakeside retreat.

Drifting Into Inboxes

From summer events to holiday happenings, we craft content and design e-blasts that keep visitors informed, inspired and ready to experience Lake Oconee.

Making Waves Everywhere

Brand awareness for Lake Oconee has increased through print and digital avenues. An array of print ads have been featured in publications like Garden & Gun, Southern Living and Good Grit, while digital ads have been promoted on Facebook, Google, Pinterest, Instagram, Explore Georgia and the Atlanta Journal Constitution. Additionally, strategically placed billboards serve as a window into the lake life that can be found in Greene County.

Where time drifts by

In 2025, we developed a new tagline that helps tell the story of peaceful days at the lake. Showcasing it as a destination where the world slows down, lakeside relaxation takes over and time drifts by at your own pace.

Picture Perfect Storytelling

A picture is worth a thousand words, and we’ve made sure to capture that through photoshoots at Lake Oconee. From shot lists and mood boards to onsite creative directing, we’ve helped bring to life an array of moments that showcase Greene County as a desired vacation destination.

Greene County CVB Itineraries — Itineraries

Greene County CVB Wedding Guide — Wedding Guide

There’s more to explore

To showcase the town’s endless activities, we created an elevated, informative visitor’s guide that inspires exploration and highlights everything a lake getaway has to offer; turning casual visits into unforgettable experiences.

The Results

Through a cohesive and engaging marketing campaign, Visit Lake Oconee has increased its local and regional brand awareness, positioning the destination as a getaway that welcomes all travelers from the luxury vacationers looking for slow moments to the thrill seekers looking for lake adventures.

Client Love

"It has been a pleasure working with Rhyme & Reason. They are very organized and on top of all the projects we have given them. We never have to worry that they’re going to miss a deadline. We needed a fresh look while still maintaining the brand that people are familiar with and they were able to deliver!"
- Hannah Wilcher, Executive Director | Greene County CVB