The Client
Greene County Convention & Visitors Bureau or, as they are better known, Visit Lake Oconee, is only 75 miles outside of Atlanta but feels like a world away. Home to the Ritz-Carlton Reynolds, Lake Oconee, Oconee Brewing Company and 374 miles of shoreline, the destination is perfect for basking in the lake life all year round.
The Sticky Wicket
The CVB team was originally looking for one-time design help on a quick-turn digital campaign for the NFL’s big game in February 2019. But, with a small staff and big results from those super ads, the organization felt that it might be the right time to partner with an agency. The biggest goal from the start was to better unify the Visit Lake Oconee brand through a defined visual aesthetic and messaging system, both of which could easily translate across platforms.
The Awesome Sauce
Since 2019, the organization has increased its local and regional brand awareness, has become well known for the Ritz-Carlton property and has established a cohesive and engaging marketing campaign that is diverse and welcoming.
