The Client
Just north of Atlanta you’ll find Sandy Springs, a city where warm hospitality is as bright as big city lights. The close-knit community delivers local restaurants, family-friendly attractions and one-of-a-kind boutiques in an inviting manner that serves to encourage visitors to wander longer. From intimate events to big meetings, spring breaks and homecomings, Sandy Springs serves up a stay-worthy, play-worthy destination.
The Sticky Wicket
With a new logo and new tagline, Visit Sandy Springs found themselves in need of new marketing materials. The print and digital materials needed to introduce the brand to the current target market while also establishing a cohesive campaign aesthetic that would appeal to prospective audiences.
The Awesome Sauce
Rhyme & Reason was tapped to assist Visit Sandy Springs in building out their new brand through enews and eblast templates, e-signatures, printed magazine ads, sales decks, sales sheets and a visitors guide. The fleshed-out brand was just introduced to the market in late 2017, and the early response has been exceedingly positive.
