The Client

Villa Rica is more than just a stop off of I-20—it’s a town with a fun and inviting downtown that is full of unconventional historical and artistic attractions. Just outside of Atlanta and an easy drive from its surrounding cities, Villa Rica creates the perfect backdrop for a weekend getaway with a small-town vibe that promises to provide adventures for all ages.

The Sticky Wicket

Known as the ‘City of Gold,’ arts and culture are at the heart and soul of Villa Rica, which needed a brand identity, online presence and marketing materials that reflected its affordable, unique ambiance. New branding would assist in defining a new identity and tagline for Villa Rica tourism, increase awareness of the area and foster visitor/resident growth.

The Awesome Sauce

  • The fresh-faced website launched in Fall of 2018 to positive reviews from city inhabitants and outside stakeholders.
  • With an emphasis on the non-traditional, the city’s unique photo assets were used to create simple, but impactful designs.
  • The updated aesthetic allows visitors and residents alike to rediscover the new adventure at their fingertips and embrace the friendly, inviting spirit prevalent in Villa Rica.