Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]

Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]

So you’ve got this awesome new promotional video and are ready to hit “share” and watch it spread like wildfire across every social channel and hit 1 million views within 24 hours! Sounds amazing, right? Unfortunately, it’s not always that simple. Sorry to squash your viral dreams. We’ve heard this request before: “I want this […]

As the year comes to a close, most of us find ourselves reflecting on the past year — successes, missteps, relationships built and beautiful designs created! We evaluate our goals and set new resolutions for the year to come. And when it comes to business, one of the most popular ways to do this is […]