Recent Posts In: Rhyme & Reason Process

The Art of Critique: How to Give Insightful Feedback in Design

Lexi giving Lauren feedback on color swatches

Giving feedback doesn’t come naturally to everyone. Giving constructive, creative feedback with clear, actionable items, well, that’s a natural skill for even fewer. Because Rhyme & Reason strives to foster collaborative relationships and open dialogue with all of our partners, we not only ask for your feedback, but we look forward to it! But if […]

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Passion Isn’t A Value

Passion Blog Header

When first penned, Rhyme & Reason’s values included to “wear your passion on your sleeve.” In time, we came to realize that “passion” wasn’t something that everyone had, nor was it something we felt everyone had to have. So, instead of pressuring people into feeling passionate about work, we removed it. Even though we withdrew […]

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Rebranding A Nonprofit – 5 Key Things

nonprofit rebrand

First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]

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Plan Ahead. Reduce stress. Increase success

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

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How We Research

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

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