Sigma Tau Gamma Fraternity and Foundation Selects Rhyme & Reason Design as Agency of Record

Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for.

“With our centennial just five years away the time is right to give the Fraternity and Foundation a new look and feel. I couldn’t be happier to have Rhyme and Reason partner with us on this comprehensive project and guide us through the process. I am certain that what they will develop for us will significantly enhance our campus presence and will leave our members feeling re-energized about our future.”

– Steve Latour, CEO

The comprehensive rebranding campaign will kick-off with an immersive in-person research initiative followed by the creation of a new logo design. Once the new brand is established a cohesive portfolio of print and digital marketing materials will be developed to aid in building awareness and engagement among the membership.

Featured Work

Recently Sigma Tau Gamma Fraternity and Foundation partnered with Rhyme & Reason Design to create a 95th Anniversary campaign including the establishment of a logo mark and cohesive marketing materials. The mark, shared below, will be used on digital and printed pieces throughout the year to help commemorate the milestone. The 95th Anniversary branding will also act as the foundation for the organization’s Founders Day Campaign initiative. Providing an additional reason for the brotherhood to give back and share the message of the fraternity.

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