January 22, 2018, Atlanta: The new year brought exciting changes for the Alpharetta Convention & Visitors Bureau with the launch of their new website. The updated website was designed and developed by Rhyme & Reason Design, a full-service boutique agency based in Atlanta, Georgia, that specializes in branding, print and digital design and strategy development. […]

The holidays seemed to arrive at an extra-surprising pace this year then wrapped up just as quickly. Now that we’ve tucked our credit cards back securely in our wallets, it’s a good time to pause and consider the ways we shop, particularly where we shop. The convenience of click-of-a-button e-commerce or the thrill of bargain […]

It’s the most wonderful time of the year! Socks are fuzzier, lattes are pumpkin-ier and everyone is starting to think about their New Year’s resolutions. While you’re considering cleaning up your diet (love your body), committing to more reading time (love your mind) or just eating more chocolate (love yourself), 2018 will most certainly deliver […]

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

Even with happy, healthy communities, fostering sustained engagement from residents and visitors takes work. Strategic planning plus good design — that’s the ticket! Good thing those just happen to be two things we love working on with clients. Let’s take a look at some ideas. Show off Let your community know that you want to […]

We work in the tourism marketing industry on a daily basis and constantly ask ourselves, “How?” How to attract visitors to a city? How to put more heads in beds? How to change the perception of a city or county? How to increase economic development through tourism? These are all great questions, but we’ve started […]

Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]