Hootsuite offers a one-stop-shop for managing social content without having to log in to multiple social media channels. wHOOT wHOOT! Connecting to your Hootsuite dashboard allows you to link to Facebook, Twitter, LinkedIn, Instagram, etc., from ONE location. If you’re working with a limited marketing team or your marketing staff consists of a single individual, […]

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” -Ernest Hemingway While that is a graphic visualization of the creative process, there is truth behind the infamous words of Ernest Hemingway. At R&R we prefer to sparkle rather than bleed, but you get the picture. The writing process […]

Not so long ago, simply having a website got the job done — you could check it off your marketing to-do list and happily go about your business. Of course, that is certainly not the case anymore. Websites are now living things that exist to work — for you, your organization or your business. In […]

Snap to it and get ahead of the social media game! Snapchat, a creative photo-sharing app in which the photos eventually disappear, has taken the world by storm. The app was born in September 2011 after Even Spiegel (Co-founder and CEO) and Robert “Bobby” Murphy (Co-founder and CTO) met during their undergraduate career at Stanford […]

Rhyme and Reason Design was named to the University of Florida’s 2016 Gator100 during a ceremony on Feb. 19, 2016, at U.F.’s J. Wayne Reitz Union Grand Ballroom. Sponsored by U.F., the Warrington College of Business and the Entrepreneurship & Innovation Center, the Gator100 recognizes the 100 fastest-growing businesses owned or led by U.F. alumni. […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

There’s nothing like a fresh start. We’ve recently welcomed a few new and exciting things over here at R&R and can already tell more greatness is just around the corner. There’s something about that domino effect. What’s one of our latest and greatest? A new office! Since lugging boxes down three flights of stairs from […]

Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]