Before the world turned upside down, we were creating marketing materials to live on multiple mediums, that spoke to a variety of markets about a myriad of topics. But since March, we’ve all been focused on one main topic: the Novel Coronavirus, aka Coronavirus, aka COVID-19, aka The Rona, aka a pandemic by any other […]

In an effort to stay home, stay safe and stay healthy we’re looking to online platforms to stay sane. According to reports, web traffic has spiked 20% in one week and we’re likely to see that number spike as more shelter-in-place and lockdowns are put into place. With that said, although we’re not able to […]

We’ve all somehow ended up in the middle of a Sci-Fi movie and, to be honest, I wish I had watched more of them to know what happens after the story arcs and before it jumps the shark. By the looks of it, none of us have been preparing to take the lead in our […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]

Wouldn’t it be great if instead of Kylie Jenner, your community were the beneficiary of a billion dollars? Imagine the improvements that could be made, the campaigns created and the opportunities for future growth. Alas, we can’t all be the Kardashians. But, we can use our network and our communities to increase awareness, without breaking […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

Good for the goose, good for the gander. When it comes to business, where you choose to set up shop has a lot to do with the offerings of the overall community. So, what makes a city good for business and what kind of plans can you implement to help boost the marketability of your […]

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]

There have been so many states and territories on our mind over the past month. From Harvey in Texas to Maria in Puerto Rico, we’ve been glued to the news and hoping with all our hearts that those near and far would be safe and sound. Through all of our concerns, though, we never thought […]

When you grow up in Florida, you learn quickly that shoes are optional, bathing suits are wardrobe staples and a white winter is completely out of the question. In fact, if you were to ask more than half of our staff members, a few of our clients and a variety of our biggest fans, you’d […]