Hi class, welcome to R&R 101, where your teachers are our teammates. Throughout the year we have the opportunity to shape beautiful designs and delightful copy, but long ago we discovered that we can’t do either one without first getting our learn on. You see, smart ideas are the backbone to successful marketing and communication […]

I was recently asked to participate in a one-on-one research interview regarding my thoughts on AI in branding. The study was being conducted by the Journalism and Communications school at my alma mater so I felt compelled to say yes. As I logged onto Zoom, I realized that it had been a long time since […]

Giving feedback doesn’t come naturally to everyone. Giving constructive, creative feedback with clear, actionable items, well, that’s a natural skill for even fewer. Because Rhyme & Reason strives to foster collaborative relationships and open dialogue with all of our partners, we not only ask for your feedback, but we look forward to it! But if […]

So, you’ve just finished rebranding. The logo is wow! The color palette, swoon. And your new company swag is actually worth wearing in public. But amidst the many, many conversations about unveiling your new look to the world, you may have run into an all-too-common challenge: writing about it. After all, your brand is not […]

If you speak Greek (fraternities and sororities, that is), you likely know that The Fraternity Communications Association (FCA) is celebrating its Centennial this month. And you’re probably aware that the Rhyme & Reason team has shown up to FCA and Foundation for Fraternal Excellence (FFE) events for about as many years as we’ve been in […]

Who Doesn’t Love a Theme? Every quarter, prior to our quarterly meeting, Karen and I pick a theme that we, as a team, can focus our goals around. We work to select something that everyone, regardless of role or experience, can champion and relate to. Over the years, we’ve had some that were aspirational and […]

Planning a convention or conference is, well, a lot. Your team’s to-do list is likely a mile (or two) long with registration, travel and room logistics, packing and transporting supplies, communicating with vendors and arranging facilitators – we’re getting dizzy just thinking about it! And there’s still the matter of creating and marketing an experience. […]

We may have hung up our value, but we haven’t retired the fun. In fact, because we’ve made time for life over the last few years, we’ve had the chance to rediscover the fun – in work and in play. Which is why we’re ready to bring back National Have Fun at Work Day! Whether […]

Rhyme & Reason Design opened its virtual doors way back in 2008. Hustle culture was big, entrepreneurship was just becoming a college major, the iPhone was in its infancy and Facebook was cool. In other words, times were different. Fast forward to today. COVID is a common term in our vocabulary, TikTok has taught us […]

‘Tis the season for giving and we’re throwing love around like New Year’s Eve confetti. As 2021 comes to a close, each member of the R&R team would like to promote a non-profit that’s near and dear to her heart. If you’re considering making a charitable gift this season, please consider one of these very […]