“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

Beyond developing a logo mark for our clients, we often work with start-ups and even established organizations to create a brand standards guide complete with mission and vision statements. A brand standards guide is a multi-page document that details all the elements of a brand, from the actual logo mark to the appropriate web font, […]

This year Sochi, Russia is taking center stage for the 22nd Winter Olympics. As the host of this major worldwide event, the city will become a household name and its history, culture and attractions will become featured news leading up to and throughout the month of February. No doubt their Convention and Visitors Bureau was […]

2013 really was a year of delight for Rhyme & Reason. We celebrated some big milestones, connected with great people and learned a lot about what it means to be a growing business. As we roll into 2014, we have the chance to look back over the year, assess our accomplishments and failures and plan […]

How does a city become a destination du jour for new visitors? Well, one way is by working with R&R. Another is to get social. We don’t mean a friendly wave and courteous hello. This is about social media. It’s a medium of communication that is perfect for introducing your city to travelers. A dynamic […]

The hashtag leaves many social media users perplexed as to its true function. Let’s take a more in-depth look at hashtags and the most effective ways they can enhance your social media experience. The origin of the hashtag can be found in the earliest days of the Internet. Developed to enable communication within discussion forums, […]

Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

There’s no doubt about it: the mobile Internet experience is booming. Mobile traffic as a percentage of all Internet traffic has grown by 1.5x each year for the last five years. In May of 2013, 15% of all Internet traffic consisted of mobile users. According to that trajectory mobile will take up 22.5% of all […]