Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are being honest with each other and acknowledging the dwindling attention span of the average American, the answer is probably not. So, is all hope lost? Not by a long shot.
Enter animated videos. R&R loves all things technology. We rock our Apple products like a fanny pack in the 90s. Uber is quite possibly our best friend. So when we have the chance to preach to the world about the benefits of animated video, it is on like Donkey Kong in a sarong singing along to a Justin Timberlake song. But don’t just take our word for it. Check our website for our very own R&R animated video and keep reading to find out more about the awesomeness that is this dynamic marketing tool.
Why Animated Video?
In what is probably the greatest invention since the dawn of sliced bread, animated videos allow you to showcase your business in a way not soon to be forgotten. In that golden moment of a first impression, it is the chance to make a lasting impact, one that is dynamically on display.
Ever heard of Nyan Cat? No? Uploaded to YouTube in April 2011, this animated video plays a Japanese pop song while you see an animated cartoon cat with the body of a Pop-Tart flying through space, leaving a rainbow trail behind it. Yes, it’s utterly silly, but it is also inconceivably popular. At last count, Nyan Cat has been watched 100 million times. Pretty impressive, huh? Now you may be asking, how does this wild and crazy animated video apply to my small business? While every animated video will not enjoy similar numbers in viewership as the Nyan Cat, it is a great example of why these videos are so popular. Subtract a crazy cartoon feline and insert the product or service you sell. A creative concept of animated promotion about your company can have a similar effect as the Nyan Cat, albeit more localized and focused. Animated videos are the perfect foundation on which to explain who you are and what makes your business unique. The video may not reach 100 million views but it will offer a medium of communication that your competitors probably have not used.
Let’s Go To The Numbers
The average American spends 23 hours a week online. Google is the mothership of search that drives these users around the web. It makes sense that second on that list of search engines would be Yahoo or Bing, right? Not so fast my friend. The aforementioned YouTube is picking up the silver medal in this race. In fact, 40% of all web traffic is made up by video. Since Google is the proud owner of YouTube, studies suggest “that pages with videos on them are over 50 times more likely to appear on the first page of Google results than text-only pages.” In terms of marketing, an animated video gives businesses dynamic content with which to populate their social media platforms, the perfect place to generate new leads. Let’s keep checking things off the list as we build the case for animated video!
Ultimately, animated video allows you to build brand recognition. It is a great opportunity to interact with your customers in a fun and distinct way. As the word “viral” has entered into the modern lexicon, these videos allow businesses to offer a memorable and lasting medium of communication that will ensure top-of-mind awareness from the moment someone presses play. For this reason and many more, animated videos are a great tool that allows your business to showcase itself to the world.
Rhyme & Reason Originals
Looking for inspiration? Enjoy some of our recent animated videos. Contact us for more information today.