CVB websites have done their job when online visitors are converted into actual (#irl) visitors. Most organizations go about this in similar ways, employing recent trends such as enticing hero videos and creative ways to incorporate some type of local perspective, mainly via social media generators. Loaded with of-the-moment features such as neighborhood-focused content, refined content for different types of visitors and visuals with a strong, friendly human voice, here are some of our favorites (*including a few we had a hand in designing or developing).
1. *Awesome Alpharetta – Alpharetta, GA
This recently launched, refreshed website focuses on content organization for numerous attractions and highlights visual assets to capture the awesome on any device.
2. Visit Dallas – Dallas, TX
An interactive map gives a quick rundown of the happenings in each neighborhood and is easy to use whether the visitor is Dallas-savvy or a new kid on the block.
3. Minneapolis – Minneapolis, MN
Large, attention-grabbing images influence the design, with enough white space to keep it clean. For an extra touch, there’s a virtual concierge that users access with #askMPLS for easy trip planning.
4. San Francisco Travel – San Francisco, CA
Like to the city itself, this website is big, beautiful and jam-packed with things to do. For the traditional tourist, information on the main acts leads the charge — Alcatraz, Golden Gate Bridge, etc. Those looking for more of a local flare, on the other hand, can check out the neighborhood maps.
5. Visit Seattle – Seattle, WA
What better way to display a city big on culture, music and technology than to host clips and long format videos to show the true spirit of Seattle on VisitSeattle.tv? Plus, “Sounds by the Sound” playlists for the musically inclined add an unexpected element.
6. *Visit Henry County – Henry County, GA
Located just outside Atlanta, Georgia, Henry County has some major, if unknown, draws. Since the launch of their new visitor-focused website, which offers a great local perspective in its award-winning “History Has a Name” section, overall website traffic, especially from social media is up.
7. *Go Lake Havasu – Lake Havasu City, AZ
When landing on this site, the user immediately feels a sense of the possibilities for the city’s 400 miles of coastline and numerous waterways. Integrating their hashtag #playlikeyoumeanit in every aspect of the website, from the captivating header video to the content organization, reinforces the idea that this area is a place to engage in all your favorite activities.
8. San Diego – San Diego, CA
San Diego’s CVB doesn’t let their site’s visitors forget what they’re about: location, location, location. A clean, fresh color pallet of blue and orange reflects the ever-apparent beach culture. Plus, a compelling video with distraction-free functionality lets the user focus in a way we haven’t seen a lot.
9. Charleston CVB – Charleston, SC
Their video is novel (and effective), with close-up shots that help visitors picture themselves walking around the city. The net effect is an emotional connection with the destination that encourages an in-person visit.
10. Visit Music City – Nashville, TN
It’s perhaps a bit busy by some standards, but the accuracy of how this site conveys the energy of its destination can’t be denied. Positioning its music scene front and center, the site feels like a giant music venue. (Which, in a way, Nashville is!)
These examples show just some of what’s possible for CVB website design, however, budget limitations can ground even the best-laid plans and aspirations. When considering website tweaks or a full revamp, pick a team (like us!) who knows how to identify and highlight the important features for your brand while staying within your budget.