With versatility and stunning good looks, infographics are a compelling addition to any marketing plan. Messages of all sorts, especially the complex kind, can benefit from being communicated in graphic form. These gorgeous marketing gems help make information and data easily digestible for the people you want looking at your stuff — your target audience. Let’s review why infographics rock.
Scan & skim
Of course we’re champions of all types of content, especially the SEO-helpful kind, but a quick scan and skim is the most anything gets these days. Tackle mini-attention spans by making content easy for your audience to find and absorb. Infographics accomplish this by pairing visually engaging elements such as color and charts with easy-to-digest text.
Your audience won’t hesitate to pass along an infographic if it’s easily shareable, well-designed (just send word) and contains some delightful information. And we know that the more people see something you produce, the better for your brand visibility.
Speaking of your brand, think of infographics as a healthy boost for your marketing awareness by designing them with recognizable elements, such as your logo.
Infographics also contribute to positioning you as an expert in your field and will help your target audience see you as a trustworthy source of information. This credibility also adds strength to your brand awareness.
Once you have an infographic in your hot little hands, it’s easy to showcase in a multitude of places: blogs, popped into a presentation, included in a donor packet or pinned on Pinterest.