One Community at a Time – The A-T-L

In our last post, you learned that the Rhyme & Reason Design team has set out on a mission to help each of our individual communities. My hometown of Orlando, FL was the first community to receive a little design attention. Since launching Eva’s Purse Strings Custom Facebook Fan Page, the Orlando chapter of the Leukemia and Lymphoma Society’s Man & Woman of the Year campaign has received several donations directly from the Fan Page.

The next stop along our community building campaign is Atlanta, GA – where Karen calls home and the perfect spot for charity-focused outdoor festivals. Through a bit of searching, we found Draft on Taft, a festival that shares our passion for Samaritan Principles, good food, live music and cold brew.

Draft on Taft was established by a couple of guys who lived in neighboring houses on the corner of 10th street across from Piedmont Park in Downtown Atlanta. Originally, the goal of the event was to celebrate the start of summer with friends, music, food and beer – sounds like the perfect way to usher in the sunshine to me! Well apparently, these guys had a lot of friends because when the first event kicked off ten years ago, 300 people showed up ready to have a good time.

Although the guys were just enjoying summer, they realized that they not only had created a great festival but, also a great way to give back to the community. With this idea in mind, they established a 501(c)3 organization, with the mission to be an “organization of friends dedicated to raising funds for worthy causes”. Since 2000, the Draft on Taft non-profit has raised over $200,000 for local and national charities. This year, the Draft on Taft gang joined forces with All the Hits Q100, 99.7 FM and will be donating all the proceeds to Bert’s Big Adventure. Bert’s Big Adventure is Q100’s non-profit organization created to allow children with a chronic or terminal illness to experience a magical weekend with their families at Walt Disney World.

With both deserving non-profit organizations working together, it was a no-brainer for our team to offer some assistance and well-deserved attention. We created a two-page Custom Facebook Fan Page, featuring both Draft on Taft and Bert’s Big Adventure. Both organizations are working to bring happiness to the Atlanta community, so we knew that the design of each tab had to be fun loving and engaging. We brought interactivity to the page with photos, out-bound links and even a video clip of last years’ festival. The modern look and feel, combined with the beer-drinking crustacean and whimsical graphics make this Fan Page one of our favorites. And if you don’t believe me, see for yourself at

Oh and if you live in or around Atlanta and are looking for a good time for a great cause, come out to Charles Allen across from Piedmont Park on May 22, 2010 from 3:00 pm to 10:00 pm. Don’t worry, if you can’t make it, we’ll pour one out for you.