All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]

In the past year, we’ve learned a lot about a variety of industries, products and consumers. We’ve dabbled in the spectrum of colors for LED lights, put our noses into books for legal billing research, snuggled up to blankets for organic baby products and most recently, flexed our phalanges for finger splints. Established by Cindy […]

As a business owner, you labor diligently to produce great work that in turn creates happy clients. Client referrals are proof that your hard work is paying off. Recently, Rhyme & Reason had the opportunity to design and program the Gator Fire Equipment website. The company which specializes in fire protection engineering, was referred to […]