Have you attended a tradeshow lately? If you have, you’ve probably noticed that each booth is set up to not only grab your attention, but compel you to take action. Some are so enticing that before you know it, you’ve touched, tasted or tried whatever they are selling and even signed up for the free gift.

Taste of Florida Real Fruit Mixers are the perfect complement to any beverage. Doug McWhorter, founder and CEO of Coastal Beverages and Taste of Florida wanted a website that instantly transported the visitor from their desk chair to the beach. Beyond the vacation-like vibe, the site also needed to provide useful resources for wholesalers and individuals alike.