First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]Continue Reading >
All Posts By: Lauren Castro
Taking the art of design to a new level, Lauren Castro works to create impactful, beautiful work for our clients.
As you may already know, we are big fans of design events over here at R&R, so it should come as no surprise that we kept with our annual tradition and hosted our fourth annual ATL Dribbble Meetup last week! #CantStopWontStop This year’s theme of “Summer Abroad” was inspired by travel, an industry near and […]Continue Reading >
For those of you who aren’t familiar, Dribbble.com is a social network dedicated specifically to designers and basically allows them to geek out over design. To quote their “About”: What are you working on? Dribbble is a community of designers answering that question each day. Web designers, graphic designers, illustrators, icon artists, typographers, logo designers, […]Continue Reading >
Karen and I are not newbies when it comes to a conference, that’s for sure. With my experience as an Art Director for frank and her involvement in the CVB and Greek realm, we’ve had our fair share of attending, vending at and organizing conferences. That said, last week we attended our first gathering specifically […]Continue Reading >
Hey y’all, I’m Lauren! Ever since I moved to Atlanta (almost a year ago — time flies), I’ve felt connected to the Rhyme & Reason family. Needless to say, I am beyond thrilled to now officially join this wonderful team as the new Art Director! I come with a mix of experience from a few […]Continue Reading >