Since stay-at-home orders were implemented, we’ve all had a lot more Internet time on our hands. For some, the vastness of the World Wide Web has given them the opportunity to perfect their TikTok dance moves, while others have found solace in a myriad of memes. Yet, for those of us that have a love […]

We’re marketers and copywriters. We’re always supposed to know what to say, what to write and how to deliver a message, but recently, we find ourselves coming up short. We haven’t posted on social media this week, not because we don’t support Black Lives Matter, but because it felt like social media bandwagoning. It felt […]

Before the world turned upside down, we were creating marketing materials to live on multiple mediums, that spoke to a variety of markets about a myriad of topics. But since March, we’ve all been focused on one main topic: the Novel Coronavirus, aka Coronavirus, aka COVID-19, aka The Rona, aka a pandemic by any other […]

In an effort to stay home, stay safe and stay healthy we’re looking to online platforms to stay sane. According to reports, web traffic has spiked 20% in one week and we’re likely to see that number spike as more shelter-in-place and lockdowns are put into place. With that said, although we’re not able to […]

We’ve all somehow ended up in the middle of a Sci-Fi movie and, to be honest, I wish I had watched more of them to know what happens after the story arcs and before it jumps the shark. By the looks of it, none of us have been preparing to take the lead in our […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]

Wouldn’t it be great if instead of Kylie Jenner, your community were the beneficiary of a billion dollars? Imagine the improvements that could be made, the campaigns created and the opportunities for future growth. Alas, we can’t all be the Kardashians. But, we can use our network and our communities to increase awareness, without breaking […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

Good for the goose, good for the gander. When it comes to business, where you choose to set up shop has a lot to do with the offerings of the overall community. So, what makes a city good for business and what kind of plans can you implement to help boost the marketability of your […]

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]