Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]

What can I say, we’re all human, we all multitask and every once in a while we make mistakes. In our emailing, social media-savvy, text-laden environment, our brains and our fingers are running 90 miles an hour and – let’s be honest – the odds of your auto-correct misconstruing what you wrote are never in […]

It’s time for your city to strike a pose. Whether you are in need of a new cover for your visitor’s guide or a timely cover photo for your city Facebook page, a high quality shot of your city at work or at play can go a long way. Why is that? Because the old […]

It is no secret, at R&R we live for colors. Reds, blues, greens and literally everything in between. Black and white rarely enters our color palette and when they do, it is only a brief appearance. So where does this rich and color-filled spectrum come from? One word: Pantone. The Story of Pantone What exactly […]

“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

Beyond developing a logo mark for our clients, we often work with start-ups and even established organizations to create a brand standards guide complete with mission and vision statements. A brand standards guide is a multi-page document that details all the elements of a brand, from the actual logo mark to the appropriate web font, […]

This year Sochi, Russia is taking center stage for the 22nd Winter Olympics. As the host of this major worldwide event, the city will become a household name and its history, culture and attractions will become featured news leading up to and throughout the month of February. No doubt their Convention and Visitors Bureau was […]

2013 really was a year of delight for Rhyme & Reason. We celebrated some big milestones, connected with great people and learned a lot about what it means to be a growing business. As we roll into 2014, we have the chance to look back over the year, assess our accomplishments and failures and plan […]

How does a city become a destination du jour for new visitors? Well, one way is by working with R&R. Another is to get social. We don’t mean a friendly wave and courteous hello. This is about social media. It’s a medium of communication that is perfect for introducing your city to travelers. A dynamic […]

The hashtag leaves many social media users perplexed as to its true function. Let’s take a more in-depth look at hashtags and the most effective ways they can enhance your social media experience. The origin of the hashtag can be found in the earliest days of the Internet. Developed to enable communication within discussion forums, […]