If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]

What can I say, we’re all human, we all multitask and every once in a while we make mistakes. In our emailing, social media-savvy, text-laden environment, our brains and our fingers are running 90 miles an hour and – let’s be honest – the odds of your auto-correct misconstruing what you wrote are never in […]

It’s time for your city to strike a pose. Whether you are in need of a new cover for your visitor’s guide or a timely cover photo for your city Facebook page, a high quality shot of your city at work or at play can go a long way. Why is that? Because the old […]

It is no secret, at R&R we live for colors. Reds, blues, greens and literally everything in between. Black and white rarely enters our color palette and when they do, it is only a brief appearance. So where does this rich and color-filled spectrum come from? One word: Pantone. The Story of Pantone What exactly […]

“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

You know that feeling you had as a kid the night before the first day of school? That anxious, excited feeling about seeing old friends and making new ones? That’s the feeling I had the night before my first day as an intern at R&R (I even laid out my first-day outfit). I doubt most […]

Beyond developing a logo mark for our clients, we often work with start-ups and even established organizations to create a brand standards guide complete with mission and vision statements. A brand standards guide is a multi-page document that details all the elements of a brand, from the actual logo mark to the appropriate web font, […]

This year Sochi, Russia is taking center stage for the 22nd Winter Olympics. As the host of this major worldwide event, the city will become a household name and its history, culture and attractions will become featured news leading up to and throughout the month of February. No doubt their Convention and Visitors Bureau was […]

2013 really was a year of delight for Rhyme & Reason. We celebrated some big milestones, connected with great people and learned a lot about what it means to be a growing business. As we roll into 2014, we have the chance to look back over the year, assess our accomplishments and failures and plan […]