As an online copywriter, I am a multi-faceted nerd. In addition to my grammar, spelling, and word-usage nerdiness, I also go gaga for SEO content. For those who don’t know, SEO stands for Search Engine Optimization, and it just means “doing whatever it takes to be on the first page of Google/Yahoo Search/Bing when someone […]

Congratulations, you’ve just become the proud owner of a brand new WordPress website! Why aren’t you more excited? Didn’t you request a website that you can update yourself? Ah I get it, as a non-technical business owner, managing a website is far more intimidating than closing that big deal. Fear of deleting a page or […]

This is a big year for Rhyme & Reason Design, not only do we officially become an office full of 30-somethings, but we celebrate our fifth year in business! Saying goodbye to our 20’s is going to be a bit painful – we had some great times. However, saying hello to five years of business […]

If you are a Rhyme & Reason Design fan, you’ve probably heard us talk about Big Nerd Ranch a time or 10. Well we have been lucky enough to work with the coolest Nerds around for several years and during that time, we have helped create a cohesive brand message that seamlessly translates across digital and traditional marketing materials.

December 6, 1845 may sound like an arbitrary day to many of you, but to the men who proudly wear the letters Alpha Sigma Phi, the date represents brotherhood, pride and heritage.

Have you attended a tradeshow lately? If you have, you’ve probably noticed that each booth is set up to not only grab your attention, but compel you to take action. Some are so enticing that before you know it, you’ve touched, tasted or tried whatever they are selling and even signed up for the free gift.

It’s that time of year when homes fill with the sweet smells of pecan pie, families gather together and even Facebook becomes a vehicle for giving thanks.

We are social butterflies. Well, at least when it comes to managing and strategizing social media programs for our clients. At the most basic level, social media is another tool in the marketing toolbelt that can complement a variety of different initiatives. However, like most marketing tools, social media also requires a plan and a strategy to succeed.

A few blogs back, you may recall reading about Back on my Feet, a non-profit organization promoting self-sufficiency in homeless populations, and the tri-fold brochure we volunteered to design. The project was an opportunity for us to give back to the community and support a group whose mission we value. Expecting nothing but warm and […]

When you spend hours in front of a computer, you sometimes forget how important it is to make a connection offline. The Sentio Group, one of our recent clients, reminded us that a hand-shake and an in-person conversation can nurture business relationships and increase top-of-mind awareness.