Atlanta is home to several globally iconic brands. Topping the list are the likes of Coca-Cola, Delta, UPS and Home Depot. However, these marketing-budget giants don’t keep others from competing for a piece of the pie. Here’s a snapshot of some of our favorite ATL startups. These grassroots companies have all developed beautiful, concise, intuitive and conversational branding—giving the local Fortune 500s a healthy dose of brand envy.