It’s almost 11pm and I’m settling into another wonderful evening of self-employed bliss.  It’s not that I start work later in the evening; I just like to break my day up into two, sometimes even three, sessions.  One of the great things about being an entrepreneur and owning your own business is that you call the shots, you structure your day, and you’re in charge.  What they don’t tell you is that in order for you and your company to succeed is that you must, MUST, put in regular work hours, at minimum.  So here I am, entering into the last work session of my day, probably a two hour stint.

The great thing about tonight is that I’m taking a break from the monotony of my work and I’m preparing my guest blog entry for my dear colleagues at Rhyme & Reason Design. Don’t get me wrong, I have plenty of items that I should be addressing this evening, but I feel honored to be one of R&Rs first guest bloggers.  Don’t worry blogging community, the guest blogs will only get better from here on out.

I’m especially excited about this opportunity because R&R has just applied the finishing touches to my new Brand  – Atlanta Ben.  I work in the fast-paced, never-the-same-day-twice world of residential Real Estate in the great city of, surprise, Atlanta and it’s a wonderful area to call home.  Developing a Brand is critically important in distinguishing and differentiating yourself within an industry and the right Brand leaves an indelible mark on many a future client.  Arriving at a level of mastery takes a bit longer – I’m about half-way there.  If you’re seeking Real Estate services in and around the City of Atlanta, look me up, www.AtlantaBen.com, but if it’s a solid reputation, cheeky website or comprehensive advertising overhaul you seek, rely on the sharp, creative and beautiful business guidance of Rhyme & Reason Design.

Signing off – Benjamin S. McKenzie, AtlantaBen.com