We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

Hi all! I’m Karen McKenzie and I’m lucky enough to be both the Co-Founder and Creative Director at Rhyme & Reason Design. As a graduate of the University of Florida’s Graphic Design program, I learned to perfect the Gator Chomp while honing my design skills and have worked diligently over the last (almost) decade with […]

The holidays seemed to arrive at an extra-surprising pace this year then wrapped up just as quickly. Now that we’ve tucked our credit cards back securely in our wallets, it’s a good time to pause and consider the ways we shop, particularly where we shop. The convenience of click-of-a-button e-commerce or the thrill of bargain […]

Hello, my name is David. I’m an illustrator and designer from Ruston, Louisiana, and I’m excited to be joining the Rhyme and Reason team! I’ve worked in marketing and advertising (and I was a barista for a bit), but my true love has always been branding — so I’m excited to have the opportunity to […]

It’s the most wonderful time of the year! Socks are fuzzier, lattes are pumpkin-ier and everyone is starting to think about their New Year’s resolutions. While you’re considering cleaning up your diet (love your body), committing to more reading time (love your mind) or just eating more chocolate (love yourself), 2018 will most certainly deliver […]

I’m Emily, and I’m thrilled to be joining the R&R team as an account executive! I recently moved up to Atlanta from the Sunshine State, where I honed my skill and passion for serving the fraternity and sorority community on a chapter, national and international level. In fact, I first started working with Rhyme & […]

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

There have been so many states and territories on our mind over the past month. From Harvey in Texas to Maria in Puerto Rico, we’ve been glued to the news and hoping with all our hearts that those near and far would be safe and sound. Through all of our concerns, though, we never thought […]

When you grow up in Florida, you learn quickly that shoes are optional, bathing suits are wardrobe staples and a white winter is completely out of the question. In fact, if you were to ask more than half of our staff members, a few of our clients and a variety of our biggest fans, you’d […]

Even with happy, healthy communities, fostering sustained engagement from residents and visitors takes work. Strategic planning plus good design — that’s the ticket! Good thing those just happen to be two things we love working on with clients. Let’s take a look at some ideas. Show off Let your community know that you want to […]