We get it, it’s summertime and away messages are a dime a dozen. However, as a destination, this is when your city has the chance to really make its mark on the ’gram (or anywhere else for that matter). It just takes a little extra strategy prep and some great big calls to action. In […]

So you’ve got this awesome new promotional video and are ready to hit “share” and watch it spread like wildfire across every social channel and hit 1 million views within 24 hours! Sounds amazing, right? Unfortunately, it’s not always that simple. Sorry to squash your viral dreams. We’ve heard this request before: “I want this […]

Hootsuite offers a one-stop-shop for managing social content without having to log in to multiple social media channels. wHOOT wHOOT! Connecting to your Hootsuite dashboard allows you to link to Facebook, Twitter, LinkedIn, Instagram, etc., from ONE location. If you’re working with a limited marketing team or your marketing staff consists of a single individual, […]

Snap to it and get ahead of the social media game! Snapchat, a creative photo-sharing app in which the photos eventually disappear, has taken the world by storm. The app was born in September 2011 after Even Spiegel (Co-founder and CEO) and Robert “Bobby” Murphy (Co-founder and CTO) met during their undergraduate career at Stanford […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

We work day-to-day as experts in the digital and traditional marketing environment, but even we strikeout at attempts to incite engagement. Our recent failed promotion handed us a healthy dose of humility, but we’ll learn from it and share those lessons with others. In October, we set into motion an exciting, fun and timely promotion. […]

This social media platform recently boasted 200 million users and continues to see tremendous growth year over year. Is your organization using Instagram to connect with audiences and getting the most from those fun images everyone likes to share? As with all social media platforms, it’s not enough to simply sign up for an account […]

The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

As you look to increase your marketing reach each month, either on your website, digital ads, or social media posts, having content to put in all those places isn’t always an easy task. Creating impactful content can be an even greater challenge. We’ve found, through trial, error and a whole lot of red ink, that […]

How does a city become a destination du jour for new visitors? Well, one way is by working with R&R. Another is to get social. We don’t mean a friendly wave and courteous hello. This is about social media. It’s a medium of communication that is perfect for introducing your city to travelers. A dynamic […]