Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]

We get it, it’s summertime and away messages are a dime a dozen. However, as a destination, this is when your city has the chance to really make its mark on the ’gram (or anywhere else for that matter). It just takes a little extra strategy prep and some great big calls to action. In […]

So you’ve got this awesome new promotional video and are ready to hit “share” and watch it spread like wildfire across every social channel and hit 1 million views within 24 hours! Sounds amazing, right? Unfortunately, it’s not always that simple. Sorry to squash your viral dreams. We’ve heard this request before: “I want this […]

Process, yawn. Just the word sounds boring. I used to think that. Actually, who am I kidding? I love process; I love when things follow an order and ducks are in a row. It makes me downright gleeful. However, I understand others may not feel the same way. With that in mind, I’m setting out […]

Take heed, travel fans — it’s National Travel and Tourism Week! By and large we consider ourselves travel champions (personally and professionally), but this particular week allows the opportunity to pay homage to journeying. Have you booked a 2017 trip yet? Around here, the travel checklist includes Cape Cod, Nashville, Rhode Island, Australia and Italy! […]

So you’re ready for a new website? That’s super exciting, a little scary and probably a bit out of your comfort zone. Don’t worry though, we’ve got you. In fact, when it comes to designing and developing websites, it’s our job to know the ins and outs of the process, from site plan layouts to […]

In the Greek community, annual meetings are the ONE time of year the organization’s entire leadership assembles. These crucial meetings are where leadership elections and important bylaw additions/revisions take place and typically are limited to the highest officers within each chapter or emerging leaders  who would benefit from understanding the inner-workings of the organization. Attendees […]

Rhyme & Reason Design has earned the 91st spot on the University of Florida’s 2017 Gator100 list! Brought to you by the U.F. Alumni Association and the U.F. Entrepreneurship & Innovation Center, the Gator100 honors the 100 fastest-growing businesses owned or led by U.F. alumni. This is the second year in a row Rhyme & […]

We have some exciting news … from back in 2016! Rhyme & Reason Design’s website for the Round Rock Chamber of Commerce won first place in the Texas Chamber of Commerce’s 2016 Media Awards. The awards honor organizations for exceptional efforts in marketing, communications and media outreach. The overall competition had more than 200 entries […]