The only thing that’s certain about our current reality is uncertainty. As each day passes, annual conferences are being postponed, another university shuts down indefinitely and the news cycle seems to provide more questions than answers. In moments like these, while scary, it’s essential to keep moving forward. After initial shock and awe have passed, […]

We’ve all somehow ended up in the middle of a Sci-Fi movie and, to be honest, I wish I had watched more of them to know what happens after the story arcs and before it jumps the shark. By the looks of it, none of us have been preparing to take the lead in our […]

First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]

As a women-owned business, we’re clearly fans of females here at Rhyme & Reason Design. We’re also a team of creative people, so to celebrate International Women’s Day, we’ve put together a list of each of our team member’s favorite “Creative Lady.” Read about these female powerhouses below and why they’re simply awesome. Shea’s Favorite […]

With a desire to help others, our art director Lauren Castro is always ready for a new challenge. From simple layouts to full brand build-outs, her attention to detail and thoughtful designs always helps clients find design love. Her taste for typography and permanently positive attitude are just a few reasons why she’s such a […]

With a passion for deadlines and details, our account executive Emily Rieders is always ready and motivated to do great things. She’s fluent in Greek life organizations and dedicated to making sure her clients always find design love. SM: What is your role at Rhyme & Reason Design? ER: I am an account executive and […]

Rhyme & Reason will develop Tri Delta’s organizational website to relaunch in 2020. Atlanta, GA (January 22, 2020) — Rhyme & Reason Design announced today that it has welcomed Delta Delta Delta Fraternity (Tri Delta) to its roster of clients. Tri Delta boldly innovates among their fraternal peers, and has a proven track record of […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]

Whether it’s making snowflakes dance or creating a brand launch video, our Designer Shea O’Connor is an expert at making the traditionally mundane, truly magical. She’s been doodling since daycare and has only gotten stronger; perfecting her signature style and learning to wear all the hats that come with agency life. Ready with her paintbrush […]

Our fabulous founders, Karen McKenzie and Scarlett Rosier, are the kind of women who have an acute understanding of thoughtfully designed branding. These lady bosses joined forces more than a decade ago to create Rhyme & Reason Design from the dirty ground up (during a recession I might add), slowly transforming it into a marketing […]