The Impact of Social Search on Travel

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]

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Are You Ready for GDPR?

With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]

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How We Research

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

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Meet Karen!

Hi all! I’m Karen McKenzie and I’m lucky enough to be both the Co-Founder and Creative Director at Rhyme & Reason Design. As a graduate of the University of Florida’s Graphic Design program, I learned to perfect the Gator Chomp while honing my design skills and have worked diligently over the last (almost) decade with […]

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Healthy Communities

The way we design for and build our communities affects both our physical and mental health. At R&R, our specialty is focusing on how to help communities market their amenities more effectively through beautiful designs and strategic outreach. From our experience, the areas that thrive tend to be the ones that create vibrant places where […]

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