With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

Hi all! I’m Karen McKenzie and I’m lucky enough to be both the Co-Founder and Creative Director at Rhyme & Reason Design. As a graduate of the University of Florida’s Graphic Design program, I learned to perfect the Gator Chomp while honing my design skills and have worked diligently over the last (almost) decade with […]

The way we design for and build our communities affects both our physical and mental health. At R&R, our specialty is focusing on how to help communities market their amenities more effectively through beautiful designs and strategic outreach. From our experience, the areas that thrive tend to be the ones that create vibrant places where […]

We are in the business of style forecasting and trend setting. Rebrand and technology updates are happening in the fraternity and sorority community, and we’ve had our eyes peeled for the latest and greatest web designs. Within the past couple years, multiple groups have launched sparkly new websites, and we’ve had the pleasure of working […]

CVB websites have done their job when online visitors are converted into actual (#irl) visitors. Most organizations go about this in similar ways, employing recent trends such as enticing hero videos and creative ways to incorporate some type of local perspective, mainly via social media generators. Loaded with of-the-moment features such as neighborhood-focused content, refined […]