Brand is everything. It’s the first impression a prospective member gains before attending a recruitment event. It’s what an alumna feels when she sees her letters on a stranger’s tote bag. In the Greek world, especially, where tradition runs deep, and loyalty runs deeper, a strong brand isn’t just a nice-to-have; it’s the whole story. […]

At R&R, every new quarter is ushered in with a little sparkle and a whole lot of intention. We begin with a quarterly theme, which is used to drive the company’s goals and our own individual aims. Some themes encourage us to celebrate progress along the way, while others acknowledge a need to slow down […]

When building a website, it helps to have a step-by-step process. Ours is pretty simple: start with research and immersion to fully understand your current site’s strengths and weaknesses, map out a site plan that maximizes those strengths and minimizes (or better yet, eliminates) said weaknesses, create wireframes for your top pages, craft some beautiful […]

When you are in the business of style forecasting and trendsetting like we are, you tend to make staying abreast of the Joneses, or in this case the Zetas and the Betas, a priority.  With rebrands and technology updates occurring more frequently, we’ve set our sights on, well, sites. And boy, have we been impressed […]

The stars don’t make mistakes and neither does a well-designed print piece. Maybe you’re an adventurous Sagittarius travel ad calling people to explore or a multi-faceted Gemini campaign bursting with variety. Whatever the case, the universe has assigned you a role and it’s looking stunning in print. Aries: Event Signage Bold, high-energy Aries catches the […]

The cursor blinks mockingly. The ideas? Nowhere to be found. Writer’s block is a universal experience, whether you’re drafting copy for your next big campaign or just trying to compose a coherent email. In fact, it’s so relatable, this isn’t even our first time talking about it. (And full disclosure: I had to overcome it […]

The Road to Smart, Beautiful and Functional Websites. Your website is one of the best tools for communicating with people. It’s the foundation for your entire digital presence, whereas your social platforms and marketing strategies are supplementary and intended to drive users to your site. So, what happens when your site is due for an […]

Giving feedback doesn’t come naturally to everyone. Giving constructive, creative feedback with clear, actionable items, well, that’s a natural skill for even fewer. Because Rhyme & Reason strives to foster collaborative relationships and open dialogue with all of our partners, we not only ask for your feedback, but we look forward to it! But if […]

So, you’ve just finished rebranding. The logo is wow! The color palette, swoon. And your new company swag is actually worth wearing in public. But amidst the many, many conversations about unveiling your new look to the world, you may have run into an all-too-common challenge: writing about it. After all, your brand is not […]

If you speak Greek (fraternities and sororities, that is), you likely know that The Fraternity Communications Association (FCA) is celebrating its Centennial this month. And you’re probably aware that the Rhyme & Reason team has shown up to FCA and Foundation for Fraternal Excellence (FFE) events for about as many years as we’ve been in […]