With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]

Good for the goose, good for the gander. When it comes to business, where you choose to set up shop has a lot to do with the offerings of the overall community. So, what makes a city good for business and what kind of plans can you implement to help boost the marketability of your […]

The third time’s the charm! Another amazing ATL Dribbble event for the record books! For those of you not familiar with Dribbble (yes, that third b is intentional) it’s a social network where creative humans unite over their love of the wonderful world of graphic design, typography, illustration, web design and other creative mediums. Basically, […]

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]

With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

Hi all! I’m Karen McKenzie and I’m lucky enough to be both the Co-Founder and Creative Director at Rhyme & Reason Design. As a graduate of the University of Florida’s Graphic Design program, I learned to perfect the Gator Chomp while honing my design skills and have worked diligently over the last (almost) decade with […]

The way we design for and build our communities affects both our physical and mental health. At R&R, our specialty is focusing on how to help communities market their amenities more effectively through beautiful designs and strategic outreach. From our experience, the areas that thrive tend to be the ones that create vibrant places where […]