In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]

When starting a business, life becomes a bit of a rollercoaster ride. You can be sure to expect highs like you’ve never felt, expect lows like you’ve never felt, and those feelings you can be sure will occur all in a span of 24 hours.  There is no room for doubt, and trust me, when […]

“Who do you know?” is a phrase often used by networking gurus and savvy business people in hopes of generating business from pre-existing contacts. Seeing as I am not afraid to eavesdrop in coffee shops to generate business, asking pre-existing contacts to introduce me to someone in their phone file seems almost like cheating. However, […]