In a recent blog, I discussed Alpha Delta Pi’s Foundation and even went into some of the history of a Greek organization’s Foundation. Since publishing that blog, it’s been brought to my attention that so many of our Greek and non-Greek members don’t know what goes on behind the scenes of the Greek community. Well, […]

It’s a branding dream when a client comes to you with a desire to revisit and redesign every element of their existing brand. It’s an adventure that can take a great deal of time and money on both client and agency side, but it’s worth every late night brainstorming session along the way to see […]

While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]