As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]

The third time’s the charm! Another amazing ATL Dribbble event for the record books! For those of you not familiar with Dribbble (yes, that third b is intentional) it’s a social network where creative humans unite over their love of the wonderful world of graphic design, typography, illustration, web design and other creative mediums. Basically, […]

With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

The way we design for and build our communities affects both our physical and mental health. At R&R, our specialty is focusing on how to help communities market their amenities more effectively through beautiful designs and strategic outreach. From our experience, the areas that thrive tend to be the ones that create vibrant places where […]

We are in the business of style forecasting and trend setting. Rebrand and technology updates are happening in the fraternity and sorority community, and we’ve had our eyes peeled for the latest and greatest web designs. Within the past couple years, multiple groups have launched sparkly new websites, and we’ve had the pleasure of working […]

CVB websites have done their job when online visitors are converted into actual (#irl) visitors. Most organizations go about this in similar ways, employing recent trends such as enticing hero videos and creative ways to incorporate some type of local perspective, mainly via social media generators. Loaded with of-the-moment features such as neighborhood-focused content, refined […]

Whether you’re representing an entire nation or a small community just outside metropolis, when it comes to inspiring visitors to tour your destination, bigger isn’t always better. Many times all you need is a simple idea to reach out and touch people and your greatest asset can be your location itself. Through video and print, […]