You’ve put countless hours of research and energy into creating and establishing the brand identity of your fraternity or sorority. Now that you have established the standards, how do you ensure proper logo usage both inside and outside your organization? Greek licensing protects your investment. There are hundreds (if not thousands) of vendors eager to […]

As the headquarters of a national or international fraternity or sorority, you serve as the communication center for your entire organization. When chapters are struggling to find answers at the local level, they turn to you for support. A blog can act as an extension of your website and social media platforms and can be […]

The best logos embody an organization’s history, purpose and future all at a single glance, meaning these little symbols do a lot of heavy lifting. And with the National Panhellenic Conference’s push for values-based recruitment, logos are becoming even more important during the engagement process. The 2015 policy change emphasizes building relationships and holding genuine […]

After countless hours of research, immersion and refined designs, you have finally experienced logo love! You had that “aha” moment where it all clicked, and you’ve picked “the one.” You have a beautifully designed logo mark, corresponding color palette and brand standards guide that meld together flawlessly to create a brand image that speaks to […]

As the year comes to a close, most of us find ourselves reflecting on the past year — successes, missteps, relationships built and beautiful designs created! We evaluate our goals and set new resolutions for the year to come. And when it comes to business, one of the most popular ways to do this is […]

♫ It’s the most wonderful time of the year With kids trick-or-treating And everyone screaming and running in fear It’s the most wonderful time of the year ♫ I know what you’re thinking: wrong holiday! But here at R&R, we believe HALLOWEEN is the most wonderful time of the year. If you’ve read the “about” […]

Individual fraternity and sorority chapters are just a small part of the big picture. Each chapter has unique strengths and opportunities to market itself on campus. The challenge for the parent organization is implementing the use of the brand standards guide across all chapters to ensure consistency and brand recognition. As the leaders at the […]

In 2013 Phired Up conducted an immense research study examining the growth of fraternities and sororities on college campuses. Phired Up is an organization on a mission to help the Greek system grow. In the 2013 survey they were able to conclude that, on average, 13.5 percent of university populations are members of fraternities and […]

Words, at times, need a once-over. Automated spell check can fail, and most of us type a little too fast for complete accuracy. If your eyes don’t immediately pick up on spelling mistakes and you find grammar blunders anything but obvious, yet copyediting or content creation is part of your job, never fear. Below are […]

Strong graphic design will help keep your organization’s brand top-of-mind and get the most out of your marketing dollars. The question is, do you partner with an agency or keep it in-house? Most professionals agree that outsourcing certain business practices to experts is preferable, especially for those tasks that aren’t your particular strong suit. Here’s […]