It’s a new year and that means new projects and new budgets. So how do you plan on spending those fiscal dollars? A new marketing campaign? A responsive website? A brand-new brand? The fact is you probably have all those dollars spent well before the year even starts. It’s just a matter of finding the […]

We live in the world of advertising and design here at Rhyme & Reason, so I often assume that our industry-speak is well known thanks to buzz words like social media, digital and mobile becoming part of the general nomenclature. Yet during the holidays, while speaking to friends, family and party guests, I found myself […]

How Quarterly Rocks will Help us Define our Year. When I told the team that I was going to write a New Year’s blog, the age-old topic of resolutions arose. Do we? Don’t we? Does anyone even follow through? Have we ever followed through? Does anyone even care? Well, from our conversation, it sounds like […]

I bet you’ve been wondering why My Little Ponies have been making cameos on Rhyme & Reason’s social media feeds and around our office. Well, like all good fairy tales, it starts something like this… Once upon a time, in a three-story Poncey-Highland walk-up, there toiled four lovely young women of different ages, hairstyles and […]

Sometimes you get so caught up in the day-to-day of working in your business that you forget to look at the big picture. Well, at one of my monthly EO Accelerator meetings, I was encouraged to look at Rhyme & Reason and craft a core values speech, what you see below are my words, unedited. […]

  We love Convention & Visitors Bureaus (CVBs), possibly more than the normal person (or design firm) should. We also really like attending conferences where we get to catch up with old friends and meet new ones. So what happens when you take our affinity for CVBs and conferences combine them in our fabulous home […]

It may be known as the Lone Star state, but when we visit Texas we never feel alone. This past week Courtney and I had a chance to mix, mingle and celebrate new friends and old friends at the Texas Association of Convention & Visitor Bureaus’ (TACVB) Annual Conference. This was our second time attending […]

From 2008 to 2009, total travel expenditures in the United States dropped precipitously, from $662 billion to $605 billion. The reason holds no mystery. This country was facing an economic downturn unseen in generations. The good news? A rebound is well under way. Let’s take a look at the reasons why the travel and tourism […]

If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]