All Posts By: Scarlett Rosier

When Scarlett isn't assisting our clients through the creative process or writing punny one-liners, she can be found riding her horse into the sunset.

What exactly is a #hashtag?

The hashtag leaves many social media users perplexed as to its true function. Let’s take a more in-depth look at hashtags and the most effective ways they can enhance your social media experience. The origin of the hashtag can be found in the earliest days of the Internet. Developed to enable communication within discussion forums, […]

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The Rise of “Branded Content”

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

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Why Responsive?

There’s no doubt about it: the mobile Internet experience is booming. Mobile traffic as a percentage of all Internet traffic has grown by 1.5x each year for the last five years. In May of 2013, 15% of all Internet traffic consisted of mobile users. According to that trajectory mobile will take up 22.5% of all […]

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