Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

There’s no doubt about it: the mobile Internet experience is booming. Mobile traffic as a percentage of all Internet traffic has grown by 1.5x each year for the last five years. In May of 2013, 15% of all Internet traffic consisted of mobile users. According to that trajectory mobile will take up 22.5% of all […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

As you know, technology is constantly changing. What was new yesterday is often old hat today, and keeping up with the digital “Joneses” is exhausting. However, keeping up and maintaining your WordPress website is not just a good idea, it’s necessary to its survival. I know that sounds extreme, but in all honesty, it’s the […]

From the initial meeting through the onboarding process, hiring a design firm (or any vendor for that matter) can feel like a courtship. As I discussed in the initial process blog, there is the introduction phase where you meet each other, politely ask questions, and decide if you want to move past the meet-and-greet to […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Instagram and Vine are creating an online buzz. This past June, Instagram, owned by Facebook, added video capabilities to their app. Not a shocker, right? Well, it wasn’t really, but the timing was. The Twitter-owned video app, Vine, had been released only a few weeks earlier, which made Instagram video look like Facebook trying to […]

If you are like many of our clients, hiring a design agency isn’t something you do on a regular basis. In fact, it might be something that you have never done, in which case you probably feel like a fish out of water. Don’t worry; we’re here to help get you swimming. At Rhyme & […]

As an online copywriter, I am a multi-faceted nerd. In addition to my grammar, spelling, and word-usage nerdiness, I also go gaga for SEO content. For those who don’t know, SEO stands for Search Engine Optimization, and it just means “doing whatever it takes to be on the first page of Google/Yahoo Search/Bing when someone […]