If you speak Greek (fraternities and sororities, that is), you likely know that The Fraternity Communications Association (FCA) is celebrating its Centennial this month. And you’re probably aware that the Rhyme & Reason team has shown up to FCA and Foundation for Fraternal Excellence (FFE) events for about as many years as we’ve been in […]

Planning a convention or conference is, well, a lot. Your team’s to-do list is likely a mile (or two) long with registration, travel and room logistics, packing and transporting supplies, communicating with vendors and arranging facilitators – we’re getting dizzy just thinking about it! And there’s still the matter of creating and marketing an experience. […]

The only thing that’s certain about our current reality is uncertainty. As each day passes, annual conferences are being postponed, another university shuts down indefinitely and the news cycle seems to provide more questions than answers. In moments like these, while scary, it’s essential to keep moving forward. After initial shock and awe have passed, […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]

We are in the business of style forecasting and trend setting. Rebrand and technology updates are happening in the fraternity and sorority community, and we’ve had our eyes peeled for the latest and greatest web designs. Within the past couple years, multiple groups have launched sparkly new websites, and we’ve had the pleasure of working […]

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]

In the Greek community, annual meetings are the ONE time of year the organization’s entire leadership assembles. These crucial meetings are where leadership elections and important bylaw additions/revisions take place and typically are limited to the highest officers within each chapter or emerging leaders  who would benefit from understanding the inner-workings of the organization. Attendees […]

You’ve put countless hours of research and energy into creating and establishing the brand identity of your fraternity or sorority. Now that you have established the standards, how do you ensure proper logo usage both inside and outside your organization? Greek licensing protects your investment. There are hundreds (if not thousands) of vendors eager to […]