First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]

As a women-owned business, we’re clearly fans of females here at Rhyme & Reason Design. We’re also a team of creative people, so to celebrate International Women’s Day, we’ve put together a list of each of our team member’s favorite “Creative Lady.” Read about these female powerhouses below and why they’re simply awesome. Shea’s Favorite […]

With a desire to help others, our art director Lauren Castro is always ready for a new challenge. From simple layouts to full brand build-outs, her attention to detail and thoughtful designs always helps clients find design love. Her taste for typography and permanently positive attitude are just a few reasons why she’s such a […]

With a passion for deadlines and details, our account executive Emily Rieders is always ready and motivated to do great things. She’s fluent in Greek life organizations and dedicated to making sure her clients always find design love. SM: What is your role at Rhyme & Reason Design? ER: I am an account executive and […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]

Whether it’s making snowflakes dance or creating a brand launch video, our Designer Shea O’Connor is an expert at making the traditionally mundane, truly magical. She’s been doodling since daycare and has only gotten stronger; perfecting her signature style and learning to wear all the hats that come with agency life. Ready with her paintbrush […]

Our fabulous founders, Karen McKenzie and Scarlett Rosier, are the kind of women who have an acute understanding of thoughtfully designed branding. These lady bosses joined forces more than a decade ago to create Rhyme & Reason Design from the dirty ground up (during a recession I might add), slowly transforming it into a marketing […]

Hey Hey! I’m Cori, and I work to cultivate new business relationships for Rhyme & Reason Design. I’ve spent the last 15 years in the fraternal and nonprofit communities as a marketing lead, public relations professional, event developer and connector. I’m a huge fan of chasing the newest restaurant trend, planning my next adventure with […]

Between work and two young kids, I have to admit; I rarely make it through an entire book these days. But, when Building a Story Brand was suggested to me, it piqued my interest. Not only has there been buzz about it in the marketing realm, but the author, Donald Miller, also penned one of […]

Used haphazardly, hashtags can offer very little. But, used strategically, hashtags become a powerful asset to your brand. Unless you’re a large brand such as Nike, you’re probably not going to start the next big trend or hashtag online. That’s okay. The social media game isn’t about creating waves; it’s about learning to spot the […]