Between work and two young kids, I have to admit; I rarely make it through an entire book these days. But, when Building a Story Brand was suggested to me, it piqued my interest. Not only has there been buzz about it in the marketing realm, but the author, Donald Miller, also penned one of […]

Used haphazardly, hashtags can offer very little. But, used strategically, hashtags become a powerful asset to your brand. Unless you’re a large brand such as Nike, you’re probably not going to start the next big trend or hashtag online. That’s okay. The social media game isn’t about creating waves; it’s about learning to spot the […]

As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

As you may already know, we are big fans of design events over here at R&R, so it should come as no surprise that we kept with our annual tradition and hosted our fourth annual ATL Dribbble Meetup last week! #CantStopWontStop This year’s theme of “Summer Abroad” was inspired by travel, an industry near and […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]

Good for the goose, good for the gander. When it comes to business, where you choose to set up shop has a lot to do with the offerings of the overall community. So, what makes a city good for business and what kind of plans can you implement to help boost the marketability of your […]

The third time’s the charm! Another amazing ATL Dribbble event for the record books! For those of you not familiar with Dribbble (yes, that third b is intentional) it’s a social network where creative humans unite over their love of the wonderful world of graphic design, typography, illustration, web design and other creative mediums. Basically, […]

With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]