With a desire to help others, our art director Lauren Castro is always ready for a new challenge. From simple layouts to full brand build-outs, her attention to detail and thoughtful designs always helps clients find design love. Her taste for typography and permanently positive attitude are just a few reasons why she’s such a […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]

Our fabulous founders, Karen McKenzie and Scarlett Rosier, are the kind of women who have an acute understanding of thoughtfully designed branding. These lady bosses joined forces more than a decade ago to create Rhyme & Reason Design from the dirty ground up (during a recession I might add), slowly transforming it into a marketing […]

Between work and two young kids, I have to admit; I rarely make it through an entire book these days. But, when Building a Story Brand was suggested to me, it piqued my interest. Not only has there been buzz about it in the marketing realm, but the author, Donald Miller, also penned one of […]

Used haphazardly, hashtags can offer very little. But, used strategically, hashtags become a powerful asset to your brand. Unless you’re a large brand such as Nike, you’re probably not going to start the next big trend or hashtag online. That’s okay. The social media game isn’t about creating waves; it’s about learning to spot the […]

As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

As you may already know, we are big fans of design events over here at R&R, so it should come as no surprise that we kept with our annual tradition and hosted our fourth annual ATL Dribbble Meetup last week! #CantStopWontStop This year’s theme of “Summer Abroad” was inspired by travel, an industry near and […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]